Surface Area

  • people (or at least thinking they are) seeking signal over noise
  • discovery of quality / relevant individuals is important focus personally and professionally
  • heightened focus on finding the real and underlying essence of a person, brand, or cultural trend
  • eagerness to discover, learn, and passively follow things of interest
not available for freelance graphic design
still not available for graphic design help
  • Increasing comfort in building modern friendships
  • Never-ending number of broad and niche avenues to express our interests and skills
  • A steady convergence of “personal” and “professional” identities
  • Increased concerns of personal privacy and ensuring the past doesn’t creep back up
  • Limited outlets for personal writing and thoughts
  • Slowing dependence on personal websites
  • “I’m a real person and we may even know the same people”
  • “here’s why I’m relevant, special, interesting and worth engaging with”
  • “here are easy and convenient ways to explore more”




building NYC products and teams. // 🗣 w/ modern friends. big heuristic guy.

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Ryan Dawidjan

Ryan Dawidjan

building NYC products and teams. // 🗣 w/ modern friends. big heuristic guy.

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